Earlier this summer, we published ‘Acuant Survey: Companies Look to the Cloud for Better Information Capture, Verification and Collaboration.’ Some results came as no surprise – for example, 84 percent of respondents said identity verification is either “critical’ or “very important.” But some responses made us look twice. Because afterall, we are doing business in an increasingly interconnected world, so it’s expected – and needed – for organizations to step up their security practices.
“Accuracy: Only 28 percent of respondents were “very confident” in the accuracy of the information collected using current systems, which include basic information capture, paper-based processes, and customer entered data. An alarming 72 percent admit to experiencing errors in the information they collect from customers. “
So if that’s the case what does that mean for the whopping 72% of companies who are clearly walking around with their heart in their hands? Is there any hope to make them more confident? Well, we think so. Here are a couple of things to consider, especially for our friends in the healthcare industry.
1. Data Collection: Yes, healthcare involves a diverse set of public and private data collection systems, including health surveys, administrative enrollment and billing records, and medical records and much more. The flow of data is complex, since much of it is fragmented (and silo’d) because of the complexity of the relationships involved or the disparate data requests within the health care system.
2. Training: To ensure that these data are collected accurately and consistently, health care organizations need to invest in training all levels of staff. This definitely should include incorporating the usefulness of these data for detecting and addressing health care needs into the training of health professionals, administrative staff, and hospital and health plan leadership. For example, those responsible for directly asking patients or enrollees for this information can receive front-line training to learn about the importance of collecting these data; how they will be used; how they should be collected; and how concerns of patients, enrollees, and members can be addressed. Teams need to understand the value of accurate data as well.
Companies understand that more sophisticated information capture, verification and authentication significantly improves efficiency and security while making a positive impact on customer satisfaction. And businesses across a range of industries are beginning to embrace advanced card scanning solutions for smarter, fully automated information capture, which also helps businesses satisfy demands of today’s consumer to be served quickly and efficiently.