We are mindful that a mission must be founded upon a set of core values and business principles. For Acuant this means that we take a customer centric approach that defines our purpose, guides our products and harnesses the innovation and enthusiasm of our people. This approach says that we will conduct ourselves ethically in the marketplace while being a good and trusted partner.
Identity is the new currency and it should belong to the individual who may choose when and how to share their personally identifying information or PII. This must be balanced with the fact that the need for strong, customer-friendly identity proofing solutions has never been greater. As PII is continuously jeopardized, Acuant serves to find a way to create trusted transactions that puts individuals at ease and in control, while simultaneously allowing businesses to address their appropriate level of risk. We see ourselves as a global player on the good side of managing identity to aid in reducing human trafficking, combating commercial fraud and safeguarding our borders.